Our Story
Atavix draws its name from Atavik
—a solitary explorer who forges his own path in pursuit of deeper knowledge.
In a world shaped by social bias, where trends dominate thinking and familiarity is often mistaken for value
—we choose a different direction.
We challenge conventional patterns,
seeking originality, clarity, and insights that lie beyond the surface.
In the digital space, we pursue the elusive ‘X factor’
—those rare, transformative ideas that drive meaningful change.
Atavix was founded with a clear purpose:
to help organizations break free from limiting assumptions,
unlock creative potential,
and build bold, future-ready solutions.
About our Founder
She brings in nearly a decade of expertise
in crafting innovative products, seamless experiences,
and optimized business processes. She has worked with global conglomerates across industries, helping them redefine how they operate and engage with
customers, partners and teams.
Her journey includes impactful collaborations with multinational corporations
such as:
Vodafone
Driving digital transformation and customer experience innovation.
Larsen &Toubro Infotech
Crafting world-class products using Design Thinking methodology.
Mahindra & Mahindra Automotive
Spearheading strategic initiatives in product and analytics.
She has enabled the delivery of essential business solutions across a wide array of domains – E-commerce and Digital Solutions, Enterprise Systems, Dealer Management System, Data, Analytics & Security, Content and Document Management, Manufacturing, Finance and Compliance, Automotive
Recently, she was featured in mid-day in the change maker founders list of exceptional women founders curated by Hypetrics driving innovation across sectors acknowledging her vision, leadership, and contribution to India’s evolving entrepreneurial landscape.
Our Mission
To bridge innovation and belief by designing systems that people adopt, trust, and champion.
Our Vision
To humanize innovation and make transformation a journey of growth, not disruption.
Beyond Mundane
shaping the future of business
Success isn’t measured by speed, but by direction.
We help businesses grow with intention—aligning every move to a larger purpose and long-term vision.
Stop & Observe
We first understand the market landscape and identify key challenges.
✔️ Understand the market and competitor behaviours
✔️ Uncover hidden decision-making patterns and user frictions
✔️ Decode cognitive biases, workflows, and systemic constraints
✔️ Align stakeholders around the “real” problem.
🚀 Our behavioral lens helps diagnose root causes, not just visible symptoms.
Analyze & Plan
We turn insight into intention.
Data isn’t enough—design matters.
✔️ Define meaningful opportunities that align with strategic intent
✔️ Segment users, journeys, and personas through behavioral science
✔️ Develop data-backed, adaptive strategies
✔️ Create behavioral prototypes and test for decision resonance
🚀 We integrate
AI, design thinking, and systems strategy
into one cohesive roadmap.
MoVE FORWARD
We execute with precision,
agility, and measurable impact
✔️ Orchestrate agile execution with governance built-in
✔️ Ensure cross-functional alignment from C-suite to ops
✔️ Bake in nudges, workflows, and prompts for sustainable behavior change
✔️ Measure what matters –
impact, adoption, and decision quality
🚀 We don’t just deploy platforms, we activate people, process, and purpose.
Contact us
Your next big idea is closer than you think. Reach out now.
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