“The best time to fix adoption problems is before they’re even built.”
In today’s race to digitize everything — from internal workflows to customer-facing platforms — product teams often move fast, test later, and learn when it’s already too late. The problem? We wait until launch to understand how users will behave. But what if we could analyze behavior before a product even exists?
At Atavix, we believe mockups are more than design previews — they are behavioral test beds. And when paired with the right analytics, they can give you the kind of user insight that typically only emerges post-launch.
Why Run Analytics on Mockups?
Mockups, wireframes, and interactive design tools like Figma or Adobe XD are usually used for visual validation. But with behavioral overlays, these prototypes can become powerful instruments to:
- Track visual attention through click patterns, scroll depth, and hover intent
- Uncover decision fatigue caused by excessive options or poorly ordered content
- Test flow intuitiveness by analyzing drop-offs or hesitation at key journey points
- Compare design variations to identify what feels “natural” for users
- Map engagement heatmaps to predict which CTAs or features will underperform
This isn’t just A/B testing. It’s adoption foresight.
Turning Mockups Into Behavioral Labs
Atavix uses a mix of tools and behavioral frameworks to run experiments directly on mockups — whether they’re high-fidelity product flows or low-fidelity wireframes. Our goal is to simulate real-world usage and measure what users don’t say: confusion, friction, resistance, overwhelm.
Imagine knowing in advance:
- Where users pause or drop off
- Which feature sequence feels most intuitive
- Whether your layout invites action or causes delay
- If users naturally navigate toward the behavior you want
You don’t have to build the wrong product to learn what doesn’t work. You can observe it — safely and cheaply — in your design stage.
Insight Before Investment
This isn’t about validating aesthetics. It’s about de-risking transformation.
Whether you’re redesigning a CRM interface for internal users or launching a new citizen service app, mockup analytics helps you catch adoption issues before they become costly post-launch challenges. It allows teams to move from assumption-based design to evidence-led execution.
In a world where over 70% of digital transformations fail due to adoption issues, this matters more than ever.
The Atavix Way
At Atavix, we embed behavioral insight into every stage of design — from discovery to deployment. Running analytics on mockups is just one way we help clients think ahead of the build and ensure every system is designed for people, not just performance.
Because transformation doesn’t happen when you ship a product.
It happens when people use it — again and again.